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New to 2012, L’urv is a boutique women's sportswear label that caters for the unique and active individual.  Function and fashion co-exist creating a performance label that is like no other.

Inspired by nature and colour, L’urv is for vitality, creativity and positive living. With limited addition designs and contemporary colours, L’urv's womens sportswear will ensure you standout in the gym and on the street.

Stylish and comfortable, L’urv's sportswear extends beyond dance, yoga and fitness to your everyday wardrobe. With directional silhouettes, unique detailing and modern styling, L’urv's sportswear allows you to workout without losing your cool.  

L’urv's sportswear is made from superior  fabrics and quality materials, including organic cottons, bamboo and natural fibres. Environmentally conscious, L’urv commits to recycling and recycled packaging.
Designed in Melbourne, L’urv is the only Australian boutique fashion label designed specifically for sports fashionistas.