THE VIE ACTIVE STORY
BORN ON BONDI BEACH, VIE ACTIVE CREATES HIGH-PERFORMANCE, TRANSITIONAL ACTIVEWEAR FOR THE FITNESS & STYLE-OBSESSED.
Founded by Noa Ries a personal trainer, marathon runner, triathlete and rather fitness-obsessed mother, Vie Active was inspired by a personal journey.
In 2008, Noa’s biggest inspiration, her father, died doing something active that he loved (cycling). Exercise became her therapy and she realized the power of health and fitness for sanity, not vanity.
Noa also spent a lot of time in her activewear and about four years ago, she had an epiphany! It was 4:00 PM, she was still in her lycra activewear, hadn’t had time for a shower and felt fairly unpresentable. She thought to herself, there has to be another way; a way that she could do intense workouts and easily transition into a busy day, while still feeling stylish and put together. It was at this moment Vie Active was first conceived and after one year of intense design/testing/redesign/testing, the brand was launched with the ever-important mantra, “Designed By Sweat Professionals, For Sweat Professionals”.
Envisioned to empower women to live an active life, without having to choose between being stylish or fit, Vie Active marries high-performance, technical fabrics with wear-anywhere, fashionable designs.
Vie Active also empowers women to feel stronger, more confident and happier by promoting a balanced, health-focused lifestyle and creating a community that is intimately engaged across product, content and deep personal connection.
And to keep it always personal…every piece of Vie Active clothing is created with passion and includes this quote from her dad, embossed into the lining. “The body only does what the mind tells it too.”
VIE ACTIVE ~ INSPIRING ACTIVE LIVES