MICHI is an edgy, fashion-forward, utilitarian active lifestyle brand. MICHI represents enduring sophistication, alluring femininity, exceptional quality and impeccable fit. MICHI originated from the desire to fill the gap between provocative, glamorous lingerie and comfortable, utilitarian athletic wear.
MICHI is inspired by the seductive, sleek and fantastical super heroine costume mixed with sensual boudoir chic overtones, but is transformed to cater to a modern active lifestyle. Luxurious and cutting edge fabrics with innovative high performance finishes, such as super-soft Italian cotton jersey, four-way stretch Swiss nylon lycra and sumptuous mesh, are used for comfort, breathability, durability – and of course style.
Each piece is ‘Made with love in Canada’ – immaculately constructed and expertly contoured with seemingly weightless stretch fabric. Constructed to fit, flatter and function, MICHI creates length, smooth curves and a perfectly sculpted feminine form. Each piece can be effortlessly mixed, matched and layered to expose intricate details such as peek-a-boo bra straps and stylized waistbands.
With its edgy sensuality and simple yet flattering lines, MICHI sets a new standard for sportswear. Rich in detail and suggestive contrasts, MICHI makes you feel sexy yet sophisticated, powerful yet feminine, comfortable yet polished.